The Fast Lane · Free, weekly

Hitting your stride. Not just staying afloat.

A free weekly letter with practical tools you can use in your own school this week, from two owners who run their own schools and the marketer who fills them. By swim school owners, for swim school owners.

What lands in your inbox

Three blocks, the same order every week, and you are through it in a few minutes.

From the Deck

One thing that actually happened in Kayne or Dee’s own school this week: a number that didn’t add up, a staffing mess, a pricing mistake. Told properly, and it ends on what they did about it.

Steal This

One thing worth your time: a best-performing ad, an email sequence, a tracker. Something we are running right now in our own schools or our own campaigns, handed over ready to use.

The Extra Lane

The optional one. Usually a template or a module that goes deeper on the week’s story. It sits at the bottom, it is short, and you can skip it.

What never lands in your inbox

Four things ruled out on purpose.

  • No generic small-business advice with the word “swim” dropped into it.
  • No roundup of twelve links you are never going to open.
  • No two-thousand-word essay. Three short blocks and you are out.
  • Nothing we haven’t already run ourselves, in our own schools or our own ad account.

Written for swim school owners by swim school owners.
That’s the whole difference.

More than a newsletter

Free, weekly

Free

The Fast Lane

One email a week, from the two who run the schools and the one who runs the ads.

A first name and an email to join. Unsubscribe in one click.

One tool in every issue, built in our own schools and handed over ready to use. The first three:

  • The Sunday Check. Five numbers, five minutes, every Sunday before the week starts. Kayne built it two years ago and still runs it.
  • The One-Page Backup Roster. Twenty minutes to build, two lists rather than one. Dee reckons it has saved more Saturdays than anything else in the business.
  • The Profit-Per-Class Worksheet. What one session really costs to run against what it really brings in. The fastest way to find the class that looks full and quietly loses money.

Straight answers

Is it actually free?

Yes. No card, no trial that turns into something. The form asks for a first name and an email and that is the whole of it.

How often will you email me?

Once a week. One issue, three short blocks, and you are done in a few minutes.

So when does the selling start?

The last block is called The Extra Lane and it is where anything we sell gets mentioned. It sits at the bottom, it is short, and it is the only place it happens. The other two blocks are the swim school, not the shop.

What if it’s not for me?

There is an unsubscribe link at the bottom of every issue. No exit survey, no talking you out of it.

Get The Fast Lane in your inbox every week.

No theory. Something you can take onto the pool deck this week.