Slipstream · Done-for-you marketing
Full-service marketing management for swim school owners who want the growth without learning the marketing. We run the ads, the emails, the funnels. You run your team, your pool, your teaching.
Slipstream · Monthly report
March
Active enrolments
412
38 new this month
Trials booked
64
Trial → enrolled
59%
New enrolments
LiveWhere they came from
Why you haven’t done this yourself
Most owners we speak to have run ads at least once. It either didn’t work, or it did and they couldn’t tell which part. Either way it felt like money going out the door with nothing to show for it.
Running paid traffic properly is a full-time discipline, a completely different job from the one you already do every day on the pool deck. So you go back to word of mouth, post when you remember, and hope the term fills.
That’s the loop we take off you.
Who does what
Six jobs come off your desk. Everything you’re actually good at stays where it is.
Campaign creation, targeting, and ongoing optimisation.
New enquiry, trial class, post-trial, and re-engagement.
Built around the free trial class offer that fills swim schools.
Every enquiry captured, tagged, and followed up automatically.
Every step from the first ad to the booked trial class.
The metrics that actually move enrolments, not a wall of vanity numbers.
You stay in charge of your pool, your team, your teaching. We handle everything that drives new students through the door.
Julie
Agency Lead, Slipstream
Most owners we take on have tried ads before. Something ran for a few months, a few enquiries came in, and nobody could say whether any of it was working.
So we agree what we are aiming at before anything goes live, and then you see the real numbers every month: what a lead actually cost, how many became trial classes, how many trials became enrolments. No guessing about whether it is working.
We only take on twenty schools at a time.
You are buying a marketing department.
We install our best-performing ad campaigns, funnels and follow-up sequences inside your school, then run them ourselves, every month.
Not a strategy call, not a template pack.
You stay on the pool deck. We’ll make sure it’s always full.
$997/month
Plus your ad spend · By application only
Cancel any time
No lock-in and no minimum term. Thirty days’ written notice is all it takes, and your ad accounts, funnels and data stay yours.
14 of 20 spots filled · 6 remaining
Kayne & Dee
Co-owners
on partnering with Julie
Other owners kept asking how we did it. This is how.
Case study · Kayne & Dee's own swim school group
We were paying $16.60 for every enquiry and had no idea whether that was good or bad. Nobody in swimming could tell us either, so we stopped asking swim people and handed the ad account to someone who did this full time.
Nine months later it was $5.20, and the group has kept opening locations since. That number is the reason this agency exists at all.
Results may vary. Individual outcomes depend on the effort applied and the specific circumstances of each business.
These aren’t untested campaigns. The ads and funnel are proven across other non-competing schools first, then run in your suburb from month one. If enquiries don’t move, we adjust the targeting together. You’re not funding a first attempt.
You can, any month. No lock-in contract, no exit fee, no calls trying to talk you out of it.
A generic agency learns your industry on your budget. This runs on ads and email sequences already converting in other swim schools, built for trial classes and term enrolments from day one, not adapted from a template.
Most swim schools run an ad with nothing behind it, so an enquiry comes in and goes cold. This includes the email nurture and follow-up that catches it. The ad starts the system, it isn’t the whole of it.
That’s what the call is for. Book a time and we’ll talk through what your school actually needs.
